Are You Wasting Time on Poor Performers?

Maximizing shareholder value often requires investing substantially more in strong businesses than in weak ones.

It is common for executives to devote more managerial attention, and in many cases more financial capital, to fixing poor-performing businesses while they often assume, as a CFO recently said, that “the stronger business units will take care of themselves.”

Often, this behavior is driven by investors challenging executives with tough questions about unsuccessful business units. In other cases, it’s personal pride that motivates executives to labor relentlessly to eliminate failures on their watch. Either way, significant corporate resources are devoted to “fixing” problem businesses. And that potentially leads to less than the best outcomes.

Is shareholder value maximized when the corporate office devotes a higher proportion of management time and/or capital to turning around poor-performing business units? Or would shareholders be better served by exiting losers and focusing executive effort on nurturing, investing in, and growing the value of the winners?

We examined long-term shareholder-return trends in the capital markets to develop a pragmatic perspective on where corporate resources should be devoted. We evaluated the current members of the S&P 500 over the 10-year period from 2001 through 2010 on the basis of cumulative total shareholder return (TSR), which is the annualized growth in value due to share-price growth and dividends. (Those members that were not public for the full period were excluded.)

Milano Poor Performers Figure 1

The top graph in Figure 1 shows the distribution of TSR for the 437 companies. It is clear that the stars on the right side of that graph delivered outstanding value creation. The top performers were Priceline.com, Apple, FLIR Systems, Urban Outfitters, and Cliffs Natural Resources, representing a wide range of industries. Within industries, the top performers typically delivered dramatically higher TSR than the bottom performers.

The bottom graph in Figure 1 is a more practical depiction of the TSR information, showing the average TSR within each quartile. The companies were rank-ordered based on TSR and organized into four equally sized groups, or quartiles. The top performers delivered 709% of average TSR and the bottom performers delivered negative 35%.

Achieving outstanding share-price performance requires sound strategy and outstanding execution. In most cases, the top-quartile companies successfully reinvest a substantial percentage of their cash flow in capital expenditures, R&D, acquisitions, and other investments that lead to strong top-line revenue growth. They typically deliver strong return on capital as well.

To apply these findings in an organization, consider a hypothetical company with four business units, each valued at $100 million at the start of 2001. The business units then grow in value at the average TSR of one of the quartiles in our study. In other words, the value of the top business unit A grows by 709%, B grows by 159%, C grows by 44%, and D declines in value by 35%.

Figure 2 demonstrates the change in value of our hypothetical company. The star business unit A grows over 10 years to be worth more than eight times its starting value, and it represents 63% of the value of the company in 2010. This value creation in A is 20 times higher than the value destroyed by the bottom business D.

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