Hot or Not?

The most important things to spend money on when you don't have a lot of it.

When cash is tight, which business activities should rank among a company’s top spending priorities? Finance executives around the world are mostly in agreement that investment in IT and employee benefits are worthy expenditures, according to a recent survey conducted by CFO Research Services on behalf of American Express Corp., but some notable regional differences emerge when it comes to discretionary items like R&D, green initiatives, and advertising. Travel was viewed as particularly expendable, although there are certainly many ways to reduce that cost without cutting it outright (see “Think Small“).

Importance of spend on IT, benefits, marketing, R&D, M&A, green, facilities, consultants, travel

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