Here’s a novel employee benefit:
death. Well, not death per se, but
help with what might be called deathrelated
issues, from writing a will to
planning funeral services to bereavement
A small number of insurance
companies and funeral-services firms now offer “end-of-life preparation”
services. Everest Funeral, for example, offers an online portal and a
“concierge” service (that is, around-the-clock access to an expert via telephone)
that can provide information and help with preplanning a funeral and
comparing prices of local service providers. The benefit can cost as little as 10
cents per employee per month and could provide that one piece of the personal-
finance puzzle that people often overlook. “People who have to plan a
funeral are forced to make decisions quickly with very little information about
pricing or options; that’s where we come in,” says Everest CFO Michael Laid.
Will preparation and hotlines that help employees or their beneficiaries
manage insurance payoffs or inheritances are also coming on the
scene. Principal Insurance offers both to its group life insurance clients.
Randy Abbott, a consultant with Watson Wyatt Worldwide’s benefits practice,
says the concept can be enormously appealing to employees, but he
doubts that employers will go the extra mile and actually pay for funeral
services. Everest, however, does offer discounts to employees who buy the
services they learn of through its portal.