Billion-dollar companies being billion dollar companies, they know how to win at business. To go to market against them and come away with a share of the spoils, a five to 100-million-dollar company has to do the proverbial more with less.
Here are six ways your company can emulate the practices of billion-dollar companies to win more business:
- Billion-dollar companies know the internet enabled customers to take over the conversation, and that they’re not giving it back.
- Billion-dollar companies never lose sight of what they’re good at and how they create value. Neither should your company.
- In pursuit of growth, huge corporations have more more-experienced staff to draw on. Scale up to match them.
- Billion-dollar companies don’t assume they know their customers as well as they should. Neither should your company.
- You may not be able to do everything billion-dollar companies do to win proposals. But then, you don’t have to.
- You don’t have to be a billion-dollar company to leverage your assets like one.
Huge, successful companies don’t have staff sitting around waiting for assignments. When large corporations merge, for example, they typically don’t expect their already slammed IT departments to drop everything they’re doing to make their two enterprise systems one. Instead, they bring in outside IT experts who specialize in this complex task. Another example is the decision to enter a new market domestically or overseas. A “We don’t know what we don’t know” approach only makes sense, so smart companies find and rely on financial partners who help them vet unknown markets, which in turn enables them to take on new business confidently.
In summary, you don’t have to be a billion-dollar company to emulate their practices when they can be applied successfully to your company’s needs and goals. The question is, how do you do that in principle for a company of your size? Consider the previous six suggestions. Add to them with your own insights. And one day, your company may become a case history for a billion dollar brand to study.