Budgeting and planning continued to challenge CFOs and their finance teams in 2010. Although revenue stabilized at many companies, worries about demand and when (or whether) it would return to prerecession levels plagued finance chiefs all year. Many finance chiefs sought new ways to get better data from their businesses and improve the planning process, while those whose companies had regained their footing began searching for the best path to renewed growth.
CFO presented stories of struggles and successes with budgeting and planning throughout the year, ranging from a detailed look at how companies are overhauling the budgeting process (“From Adversity, Better Budgets”) to an in-depth case study on scenario planning (“Alternate Realities”).
Tempted to abandon budgeting altogether, companies have instead taken it to a new level.
Deciding how (and when) to reinvigorate growth now ranks as a CFO’s biggest challenge.
An old-school textbook publisher learns some new forecasting tricks as it adjusts to a changing economy.
How CFO Andrea Freedman helped overhaul the planning process at Method Products.
Responding to today’s volatile environment, some companies are taking scenario planning to a new level.
In the middle of the Great Recession, two CFOs gambled on growth.
When Wal-Mart emptied its shelves, customers took their business elsewhere.