Customer Relationship Management Software
CRM software is a crowded field, one that includes the biggest names in enterprise software. But the leader is a comparative upstart: Salesforce. Its stunning growth since its 1999 founding illustrates the advantages of cloud computing, which can provide a wealth of functionality to customers with a dime’s worth of computer infrastructure. Salesforce’s software-as-a-service commanded 18.4% market share in 2014, according to Gartner, and its revenue from CRM products also led the category. The company passed $5 billion in sales in 2015, and its software is the favorite of CFO’s readers.
Runners-Up: Microsoft and SAP