Accounting Software — Small Companies
The favorite accounting software of millions of accounting professionals over the past 20 years — and of CFO’s readers in 2016 — Intuit’s QuickBooks has built a commanding market share among small businesses, reportedly as high as 87%. But no market position is safe in the age of the cloud, and so Intuit offers a software-as-a-service called QuickBooks Online, which comes in a variety of versions. For example, for $79 a month, users can subscribe to a version of QuickBooks Online that adds inventory and payroll functionality to the basic financial management package. Intuit says subscribers to the SaaS offering grew to 1.26 million at the end of Q2 2016, up nearly 50% from a year ago.
Runners-Up: Microsoft and Sage